Nokia : Swayam

The project looks at mobile phones as a tool to personalize user's environment in various domains.  NS_Top Page Project Details Team: Team of 10 students from various design fields Duration: 6 months Client : Nokia Description The project was mainly focused on design research and identifying opportunities in the mobile market. It was initiated by Nokia while collaborating with Symbiosis Institute of Design, Pune and was guided by Pankaj Sapkal, Rahul Kaushik and Prof. Athwankar. The project was started in the last quarter of year 2008 with 5 months of extensive research and 1 month of opportunity mapping through future scenarios. Since it is an old project many of the ideas might seem outdated and are already a reality now. This is due to the brief where we were looking at technology trends then and designing for 5 years down the line i.e. 2013. The project started with the brief, 'Mobile phones are no longer just devices for making and receiving calls, they have become personal devices that we use for a variety of activities. This project is an exercise testing future scenarios aimed at understanding how a device can in the future enable our true behavioural traits to be expressed and used to best interact with the physical environment around us.' Domains were identified where people have frequent interaction with other people, products and services. The domains were also selected depending on the amount of projection of the personality required to interact with the same. NS_Intial Domains These domains were classified according to the type of interaction which was more prevalent in them. NS_Catagorised domains I chose the domain of public transport. It included ground level transport of intra-city, inter-city buses and railway transport. A detailed system research was done. Different research methodologies were used such as shadowing, interviews, role-playing etc. NS_Field Study Three distinct personas were selected depending on how differently they used the system and interacted within it. One of a college going student, a house wife and a working professional. A detailed research was done on the identified user groups/personas. NS_Chart The final concept was presented through scenario based story-boarding explaining the user interaction, background functioning of the system and the technology used. In this scenario the concept displayed was that there won't exist any private vehicles. All the vehicles would be public vehicles that could be accessed through a mobile phone app called 'Transporter'. Transporter performs various functions that help the user in selecting a mode of transport. Depending on user's appointments and the available time, Transporter suggests most suitable mode of travel from public transport and vehicle hired from ATCT (Any Time Car Transport). ATCT would have parking lots spread over the city and the the user can walk into these parking lots and hire the car of his/her choice. The user is charged depending on the make of the car. User's phone acts as a key for the car to unlock it and start the car by docking it on the dashboard. NS_Unlocking car_10 The user can decide to carpool to save the rent money for the car and the people to carpool would be chosen based on profile matching done by the app. NS_Profile Matching_19 The renting charges are distributed among the people who carpooled depending on the distance they travelled in the car. This is done by cross checking GPS data and keeping track of how long a particular phone was in certain proximity of the phone that is docked in the car's dashboard. People are charged automatically as they get down from the car and are notified through SMS. NS_Carpool Charges_37 NS_SMS Alert_41 ATCT will give user the privilege of a owning a private car at a much lower cost. Along with that ATCT also saves the maintenance costs. As number of ATCT users increase the number of private cars on roads will decrease. This will ultimately help in reducing the air pollution levels.Travelling together in a car will give the carpoolers an opportunity to befriend new people and to spend some time with the old ones. The project was presented at the Nokia India head quarters in Bengaluru.


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